Quick Tip – Make Your Brand Look Popular, Even if its Not (Yet).

Post by Julian in Branding

I was reminded of this age old marketing strategy when I stepped into Bamee Thai Noddle Shop in Chicago’s Lakeview district for a quick bowl of Tom Yum soup.  The place was empty at 1:30pm, but looked good.  I was immediately seated at the most visible table from the street.  Whether or not he realized it, this restaurant owner was using me as a marketing piece, showing passersby that the shop was doing business. Read Entire Post